S1 EP137: Playing Music Festivals – What Artists Should Know

music festivals

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Some musicians love to ignore the business side of music no matter how many times it hits them in the face; but not Will Carpenter. The Ships Have Sailed frontman has learned a lot from his journey as an unsigned independent artist.  Having played some of the largest music festivals in North America – from SXSW and CMJ, to Canadian Music Week – Will has developed a keen sense of how things work in today’s music business. Here Carpenter discusses what he’s learned about:

  1. Building a fanbase in a cluttered music space
  2. Why he chose to record an acoustic album versus a full out band production
  3. How he leverages social media to increase his chances of success
  4. and more…